We have presented for the major organisations shown below
(Excluding Google) about how to grow ecommerce sales & website leads.
Why Are Keywords THAT Important?
Selecting the right keywords is the first and most critical step in any successful online strategy. Your customers have a “conversation in their head” when choosing keywords to help them solve a problem, creating an emotional need which leads to your products or service being purchased.
- Ranking on Google means nothing unless the keywords have commercial intent to buy or contact you
- Keywords also reveal your targets markets real motivations, desires and needs
With 14 years of experience in keyword research the critical points to know are;
- 1) How many searches are taking place a month per keyword?
- 2) How much competition is there and how hard will they be to beat?
- 3) Which months of the year have the highest demand for your target market searching on Google?
Do you know the demand for your products/services on Google?
However, before you can optimise your web page to mirror what’s in your customers’ mind, you need to know first what keywords they are actually using.
You also need to know which among those keywords have commercial intent or just informational searches.
Otherwise, you’ll end up wasting of time and money positioning your offer to an audience who are likely not to buy anything.
Reach Your target market and grow your business profitably
Our professional keyword research service will enable you to:
- Grow the number of targeted visitors to your website
- Target keywords that have a sufficient number of people searching
- Action commercial intent keywords that will create sales and qualified enquiries
- Discover new market niches
- Create an actionable strategy where your competition can be beaten
Invest your money and time wisely. Test the targeted keywords on Google Adwords first for 3 months to know which create a positive ROI.
Do not choose the longer term option of SEO (Creating links, etc) over a 6 or 12 month period with a higher investment ‘hoping’ your keywords will create sales or leads.
Gain the absolute proof with a lower investment through Google Adwords first.