Track the customer ‘journey’ through your website pages to checkout, using Google Analytics and take advantage of heat map tracking software to see where your visitors click / how far down the page they scroll.
Create advanced tracking that shows you where the website visitors leave your cart purchase process.
Then test new solutions to grow your profitable sales.
Split test which version of your website page converts into more sales / profits.
In addition customise / track your email opt ins to grow your customer database effectively, while being compliant with the latest privacy laws.
Please see the ROI tracking videos in the next section.
Grow Your Sales Profitably
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eCommerce ROI Goal Tracking Results
How Does Enhanced eCommerce Tracking Grow Your Sales?
Make sure you are using HTTPS on all pages or Google Chrome will show a ‘not secure’ warning message to all your visitors, losing you many potential customers
Do not use admin as your password for your WordPress admin panel. Many do!
Make sure you have regular back ups and do not store CC details on your server unless you are PCI compliant
Install a firewall and a proven security plugin
Update your website plugins & themes regularly or you have a real risk of being hacked.
If you have an offline (& online) store you need to promote special QR coupon offers that can easily be scanned using your mobile phone in store, to grow your offline visits.
Also explore Google Analytics to see how you can track the positive impact of your online presence, on your offline sales.
What are the most important parts of an ecommerce website that creates sales?
1. This is a complex answer with so many parts of an ecommerce website that are critical, however the cart / checkout process is a great place to start and to make it as easy as possible to buy your products
2. Make sure your headlines and descriptions are unique to avoid SEO penalties and are written with professional marketing copy
3. Track your search box queries by linking to your Google Analytics to know which keywords your visitors search on so you can see which new products and content you need to add to the site that could grow your profits rapidly.
Also use re marketing wisely by using mobile as the front end promotion with desktop as the ‘back end’, as people start searching on mobile and complete the sale on desktop.
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What tool would you suggest to help identify the best niche for ecommerce?
Two tools that are extremely important and useful are Google Trends and the keyword planner in Google Adwords
Google Trends will show whether your niche is going up or down in the past 12 months and / or 5 years, as well as the local cities here the users are based which is great for location advertising.
The keyword planner will show you the demand by location, by months, as well by mobile / desktop, the competition by keyword, as well as the bid price you would need to achieve to be on top of Google for paid advertising.
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What is the best way to get profitable results for an ecommerce store?
The most powerful and proven eCommerce sales strategy are Google shopping adverts, for which there is a little known set up process to maximise your competitive advantage.
Also use re marketing wisely by using mobile as the front end promotion with desktop as the ‘back end’, as people start searching on mobile and complete the sale on desktop
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Data Request
Using the form below you can request all data that is stored about you in our application/website to be sent to you via email.
After submitting your email address, we will collect all data based on your email address and IP address and send it to the email address you submitted.
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Data erasure
Using the form below you can request all data that is stored about you in our application to be deleted from our database.
Please note that we do not store any backups of this data so deletion is final and irreversible. As soon as your data is deleted, an email will be sent to your submitted email address.
Please make sure you want to delete your information because there is no confirmation dialog after you send your email address.