We have presented for the major organisations shown below
(Excluding Google) about how to grow eCommerce sales & website leads.
Integrate Your eCommerce Mobile
Google now use a mobile first index so your eCommerce store needs to deliver the optimum user experience
Website With HTTPS
84% of people will not make a purchase if they see an unsecured website
(Blue Corona, 2018)
Customise your mobile e-commerce site to be different to the desktop view for maximum sales
Your lifetime value of a customer is the most important metric.
ln addition to creating upsells, cross sells & down sells, use powerful loyalty reward strategies
Beat Your eCommerce Competition
Automated Chat bots are the current and future of e commerce sales.
Facebook have announced their future lies with Messenger development.
Delivering a 24 hour automated solution to your customers to educate and enable them to buy from you is critically important
Why should you focus on mobile SEO? More people visit mobile than desktop visitors now.
Search starts for many on mobile and Google have moved to mobile first indexing, which means you need an e commerce site that not only looks great, it enables sales with the maximum usability.
Yes page speed is critical. Do you have less content for the mobile user? Don’t use Flash, pop ups and make sure the design is ‘fat finger’ friendly. Shorten your titles, descriptions and use structured data, e.g
Advanced ROI Tracking
Track the customer ‘journey’ through your website pages to checkout, using Google Analytics and take advantage of heat map tracking software to see where your visitors click / how far down the page they scroll.
In addition customise / track your email opt ins to grow your customer database effectively, while being compliant with the latest privacy laws.
Please see the ROI tracking vidoes immediately below.
If you have an offline (& online) store you need to promote special QR coupon offers that can easily be scanned Using mobile in store, to grow your offline visits.
Also explore Google Analytics to see how you can track the positive Impact of your online presence, on your offline sales.
- Make sure you are using HTTPS on all pages or Google Chrome will show a ‘not secure’ warning message to all your visitors, losing you many potential customers
- Do not use admin as your password for your admin panel. Many do!
- Make sure you have regular back ups and do not store CC details on your server unless you are PCI compliant
- Install a firewall and a proven security plugin
- Update your plugins regularly or you risk being hacked