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We have presented for the major organisations shown below
(Excluding Google) about how to grow ecommerce sales & website leads.
Featured Website Projects
Select a category below
Contract Control International
The objective of the website was to deliver an advanced event booking system, that is easy to use, functional and automates the process, to deliver the best customer experience.
The feedback from CCINTL customer base has been excellent for the design and ease of use.
"Hi Andrew, I Received Wonderful Feedback From Clients Who Have Seen Our New Website and I Thank You For That."
5starpresentsThe concept of the site is based on selling only hand picked, best selling quality gifts with a high number of reviews, with 5 star customer feedback. There are many advanced marketing conversion functionalities including the design layout of the product pages and checkout process.
Electrical and PlumbingThe website is hosted by us with advanced security and servers located to optimise the best loading times locally, as well as regular updates to expand the functionality / security.
AJB KitchensWith so many impressive kitchens the website had to deliver 7 galleries that emphasises the quality build and design. Each page had a main call to action that creates qualified leads.
GMAC GroupThe site had a wide variety of functionality, including the design and marketing. The search was critical to the custom journey in identifying a property to buy, as well as multiple galleries, downloading floor plans, filter showing the bedroom / bathroom count, a blog and a contact slider form on every page to grow the qualified leads and listings.
Profittrans4mationsA marketing results website is about a combination of impactful design, social proof, SEO (Including quality coding), professional marketing copy, to increase targeted and qualified leads.This website is a great example.
AJB BathroomsThis is the 'sister' site of AJB Kitchens and is visually impressive, using a 'crisp and clear' white background, where the marketing copy / professional images align to demonstrate the award winning customer excellence. The mobile website version has a custom mobile friendly menu with large contact and call us buttons to generate leads as well as the responsive gallery of bathroom design professional images.
Boilers4lessThe website was built with the sole intention of generating leads with the powerful headline, benefit driven bullet points and strategically positioned website form / phone number. This landing page performed exceptionally well in generating calls and qualified leads using Google Adwords.
PirramimmaA powerful e commerce sales platform that allows different user roles (Guests / Members / Licensees), offers a customised logon screen, customised shipping cost calculator which can be easily updated.
PetsabroadukThe work has focused on updating the design of the site, updating the forms and upgrading the security.
GenergyThe website was primarily designed to promote the 5 key services and guarantees of the brand with a contrast of blue and orange colours. The internal left hand side menu structure represents an alternative impactful design that is not only immediately easy to navigate for the website visitor, it makes it easy for Google to find the key information on the site.
BWA AutoA full audit of the site was completed including SEO, upgrading of the header images, fixing technical issues on the contact us page, adding privacy / terms, conditions pages, and the GDPR policy, Additional work included: Adding tracking codes for Google Adwords, improving the loading times, ensuring a mobile friendly website and upgrading the security.
Steve ParishWe have managed this website technically for a number of years, troubleshooting a variety of problems, which include themes, plugins, error messages, adding advertising tracking codes, anti spam protection, changing website forms, images and much more.
"Online Marketing Solutions have been working with Steve Parish - Nature Connect for just over a year now and together, we have upgraded and streamlined our content rich and extensive website.
The professionalism and speed of response to any web issues by the team is fast and proactive. We appreciate the wealth of knowledge Andrew and team has and value our partnership."
DogtainersWe have worked extensively on multiple technical aspects of the website, including upgrading the forms, creating email templates, redesigning the site and integrations with Zoho. Staging (testing) sites have been used extensively, updating databases as well as key security implementations.
Whitelight ElectricalThe objective of the website was to showcase the companies 5star guarantee and emphasise the 6 key target markets they service, while creating qualified bookings. High quality relevant images portray the professionalism of the service, while incorporating a search bar in the header of the site that can show the keywords of potential content that website visitors want to view. Contrasting orange call to action buttons, for the guarantee, booking, phone number and email focus the website visitors attention
BWA partsA sales results focused solution that integrates the e-commerce shop with an external ERP system using the Woo commerce REST API where the products are synchronised daily.
14 Years Advanced Experience In Website Technical Development
A successful website, whether that is an Ecommerce or lead generation website, must have the critical technical foundations that support not only a functional but amazing customer experience.
You may be thinking that all websites are built in a similar way however one area where that is not true is quality control. How fast does your website load? Does it look great on all devices and browsers? Is it built for accessibility and disability? Is your database optimised?
Are all your plugins and themes (That enabled WordPress websites to function) all up to date and what kind of security does your admin logins have (e.g does it have 2 factor authentication?)
How is your mobile website user experience affecting sales and leads ?
Has your mobile website been customised to maximise the customer experience to grow your sales / leads, your Google Analytics set up to track your ROI for E Commerce / Lead Generation website and do you have maximum spam protection?
Finally as importantly how much experience does your web development team have in online marketing, advanced SEO and conversion expertise?
(E.g knowledge of eye tracking studies and psychology that heavily influence a successful design that grows your e commerce sales & leads)
Every website and market place will require a different kind of design as they will have different objectives.
Therefore when you see the designs know that your own website will look different and impressive in their own unique way.
(Hover over images to view technical services)
Daily Cloud Backups
Real Time Monitoring
Transfer Website From Another Hosting Provider
2 Factor Authentication
Scripts & API Integration
E Commerce Websites
Cross Browser Testing
Cross Device Testing
WordPress, PHP, MYSQL
From Concept to Live Site
E Commerce & Lead Gen Sites
Optimised For Speed
Custom Click Tracking
Sales & Lead ROI Tracking
Integrated Marketing Strategies To Grow Your E Commerce Sales & Leads
So you have the basis of a website technically.
What is the difference between a web developers site and an experienced marketing specialist team who develop websites?
Understanding psychology and how to direct the visitors to view key information on the page is one example.
You can see in the image in the next section below the eyes of the woman looking at the content.This sub consciously makes you want to read that content.
For SEO while the content should be written first for the website visitor is it optimised for your chosen keywords?
Are your title and description tags written with professional marketing copy (Creating emotion to take action) that beats your competitors for SEO but also gets Google search visitors to click through to your website?
Ranking means nothing of course if they don`t click to view your website
Professional Marketing Copy Creates Sales
Do your priority website pages have professional marketing copy that creates the emotion to buy your e commerce product or contact you? People buy on emotion and support their decision logically.
Content is not the same as marketing copy. Content is educational information, while marketing copy uses marketing power words like easy, new, proven, etc, while understanding the 'customer conversation' taking place in the minds of the website visitors.
Professional marketing copy understands the fears, objections, desires and benefits of the product or service and translates that into emotional based text that motivates the reader to buy the product or contact you if you are looking for qualified leads.
How do your call to action buttons describe the outcome of the result your visitors want rather than using all the time ‘click here’? E.G Grow your sales profitably.
What is the marketing funnel that you have set up for what your website visitors see on your site and when they leave, to take them from ‘cold’ prospects to ‘warm’, to ‘hot’ to buyers?
For example how do you build a list of interested prospects? The answer is email marketing by giving away a free relevant offer that the website visitors would literally pay for its so valuable so they give you their first name and email address.
How do you follow up with potential customers? Use advanced email marketing and segment your list into different targeted categories, e.g if you have a health website send out an offer for skin care and create a new email list, another one for hair products, etc.
What Google Analytics tracking have you set up to track the ROI of your ecommerce store or lead generation site?
Are you tracking your e commerce sales & leads in Google Analytics?
Over 14 years working with clients full time we discovered that most of the e commerce clients amazingly did not track the sales revenue and user behaviour (e.g in the checkout process) to know how to grow the sales profitably.
People are obsessed with ranking on Google however are they tracking the actual qualified leads or sales in Google Analytics?
Do they know if mobile is out performing desktop for sales and leads? Which pages load slower than others and how many people are visiting / leaving the site because of a poor user experience? What is the bounce rate of your website visitors meaning they don`t click on any links ad just leave?
Are you using enhanced ecommerce tracking in Google Analytics that shows your cart abandonment process and where you can improve the process?
These are just examples of the difference between working with experienced marketing specialists who create profitable websites and web developers who create functional,sometimes ‘pretty’ websites that don`t create the income needed or expected, for the investment made.
How Many Targeted Leads & E-Commerce Sales Would You like?
If you would like to take advantage of proven website conversion optimisation strategies, using psychology, eye tracking studies, advanced SEO & track your sales / targeted leads ROI, then contact us below.Grow Your Sales Results
Industry: Kitchen Renovation
Project description: With so many impressive kitchens the website had to deliver 7 galleries that emphasises the quality build and design. Each page had a main call to action that creates qualified leads. The site is built to be mobile responsive, showcasing the multi service awards and easy to navigate 'thumb friendly' galleries.
Industry: Generator maintenance
Project description: The website was primarily designed to promote the 5 key services and guarantees of the brand with a contrast of blue and orange colours. The internal left hand side menu structure represents an alternative impactful design that is not only immediately easy to navigate for the website visitor, it makes it easy for Google to find the key information on the site.
Industry: Electrical Installation Sevices
Project description: The objective of the website was to showcase the companies 5star guarantee and emphasise the 6 key target markets they service, while creating qualified bookings. High quality relevant images portray the professionalism of the service, while incorporating a search bar in the header of the site that can show the keywords of potential content that website visitors want to view. Contrasting orange call to action buttons, for the guarantee, booking, phone number and email focus the website visitors attention
Industry: Business Coaching
Project description: A marketing results website is about a combination of impactful design, social proof, SEO (Including quality coding), professional marketing copy, to increase targeted and qualified leads. This website is a great example where the traffic has significantly increased as a result of the quality of the coding, images, strategic call to action buttons.
Industry: Pet Travel Services
Project description: The work has focused on updating the design of the site, updating the forms and upgrading the security.
Industry: Boiler installations
Project description: The website was built with the sole intention of generating leads with the powerful headline, benefit driven bullet points and strategically positioned website form / phone number. This landing page performed exceptionally well in generating calls and qualified leads using Google Adwords.